Youth with you 3 voting6/23/2023 ![]() In order to become “producers” and contribute votes to their favorite trainees, fans have to at least have free accounts on the streaming platforms, with subscriptions to premium services giving them even more votes. Today, Chuang 2021 and Youth With You 3, both inspired by PRODUCE 101 and largely follow the South Korean show’s format, have aroused considerable craze in Southeast Asia as well. ![]() The show’s main theme is getting viewers involved as “producers”, and building a pop idol group from 101 “trainees,” or contestants. On iflix, a Malaysian streaming platform acquired by Tencent last year, the South Korean reality show PRODUCE 101, launched in 2016, was the most popular variety show for a long time. Since Southeast Asia's homegrown variety shows are relatively less sophisticated, well-produced shows from abroad are highly sought after by viewers. However, their variety shows, especially talent shows, have become a major selling point for them to win more young users overseas. According to Beijing-headquartered iQiyi, which produced the show, users from the Philippines, Vietnam, and Singapore contributed the longest viewing time for the show in the region.Ĭhuang 2021, produced by Tencent Video and aired in Southeast Asia by its Southeast Asian affiliate WeTV, also topped social media searches in Thailand soon after it went live in the country.Ĭompared with Netflix or Disney, none of the two Chinese platforms’s original shows was well received globally. Youth With You 3, which features Lisa from the K-pop girl group BLACKPINK as one of its mentors, has subtitles in multiple languages including English, Thai, Malay and Vietnamese. In bids to further assert market dominance in Southeast Asia’s streaming market, WeTV, the regional affiliate of Tencent Video, and iQiyi, two of China’s largest online video platforms, have picked a differentiated approach to challenge their Western counterparts: talent shows, featuring hundreds of good-looking Gen-Z contestants and grueling elimination rounds. Local Gen-Z’s love for Chinese talent shows boosts Tencent and iQiyi’s SE Asian growthĪs this global streaming competition intensifies, Southeast Asia will likely become an important place to observe China’s entertainment and cultural export. "The show should set more judgment standards in the players' professions and specialty to ensure its' relative fairness," he said.Local Gen-Z’s love for Chinese talent shows boosts Tencent and iQiyi’s SE Asian growth - PingWest English 中文 Luo pointed that voting for purchasing milk is too "capitalistic", and this "money above all" will misguide the minors' values to see the world. Sponsors will not be able to directly link their products with the voting system of the shows anymore, and the normal way of promoting through advertisement can be acceptable," said Luo Ting, a teacher in media and public affairs at China's Communications University. "The connection between sponsors and video platforms have been weakened by the release of the notice. These coupons allow them to attend events with certain activities, such as giving fans the opportunity to hold hands with their idols, such as members of the Japanese idol group AKB48. "The release of this notice is more targeted, especially after the scandal with Youth With You Season 3, but I don't think it will give a big hit on the shows as they can recover and continue earning profit by adjusting the competition system," Shi noted, adding that the way that Japan promotes their idol bands can be a favorable idea.įor instance, in Japan fans can earn a special coupon by buying a band's albums. Shi Wenxue, a cultural critic based in Beijing, told the Global Times on Monday that this notice is sure to impact membership registration rates and audience viewership on these video platforms. For example, after the release of competition reality show Sisters Who Make Waves, streaming platform Mango TV saw an increase of more than 28 million users. ![]() ![]() Data fraud and participation by minors has also been banned.Īccording to media reports, these types of voting systems have had a huge impact on the number of subscribers to shows. The announcement comes after the hit show Youth With You Season 3 found itself at the center of a scandal in which tons of bottled milk was bought and wasted by fans who were trying to keep their favorite idols on the show.Īccording to the notice, the programs are strictly prohibited from setting up voting systems that require or encourage people to "vote by spending money" such as purchasing certain goods or memberships on video platforms to support competitors. Chinese competition reality shows are no longer allowed to set up systems in which fans can spend money to vote for their favorites, according to a new notice issued by the Beijing Municipal Radio and Television Bureau on Monday. ![]()
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